Like knowledge, style is something you build upon bit by bit. Style is not a fact; it’s an opinion, and not just anyone’s opinion, but your own. You know who you are. You know what makes your head spin. You know what is cool, and you know what is not. You know your own style. This is your knowledge. However, the value of knowledge is both having it and using it. This is why we urge you to revolt and unleash your inner style. Just like true knowledge, personal style never goes out of fashion.

We are a street denim brand with a bold graphic attitude. We grab bits and pieces from the past and translate it into a present fashion passion. We are driven by you and the quest of making an easy going fashion for whatever the occasion.

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