Hypebeast was launched in January of 2005 as a one-stop news source for internet-savvy street fashion enthusiasts. Frustrated with having to browse multiple sites to keep up with the latest information, the creation of Hypebeast allowed for the latest news to be broadcast through one specific medium.

Over the past three years, the site has grown from small sneaker-based blog to a large well-respected information source within the industry, with a strong emphasis on street fashion.

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